Star South expert

Growing regions

South Africa: Western Cape, Limpopo, North West, Gauteng, Eastern Cape, Free State and Mpumalanga provinces.

Export regions

UK, Europe, Africa, Asia and the Middle East

The Blueberry Story

Blueberries are perennial flowering plants with blue or purple berries. They are classified in the section Cyanococcus within the genus Vaccinium. Vaccinium also includes cranberries, bilberries, huckleberries and Madeira blueberries.

Blueberries are native to Asia, Scandinavia and North America, with early native Americans already recognising the health and medicinal value of these berries. Production became commercialised thanks to Elizabeth White, daughter of a New Jersey cranberry grower, and Frederick Coville, a botanist from the United States department of Agriculture.

The two managed to breed the first domestic varieties in 1911 and produced their first harvest from domesticated varieties in 1916. Elizabeth is also credited as the first person to realise that blueberries needed to be planted in acid soil.

Star South procures all of its Blueberries from one national supplier and is distributed nationally to independent retailers and wholesalers as well as export to Kenya and Uganda. We have embraced this wonderful product and in the end would like to see a punnet of blueberries in every household at an affordable price.

Nutritional info

Blueberries have been labelled as an anti-oxidant superfood that is said to lower your risk of heart disease, cancer and act as an anti-inflammatory. The berries can be enjoyed raw or processed into confectionary products, juice and dairy products. Even the leaves are said to have medicinal value.

Packed with antioxidants and phytoflavinoids, these berries are also high in potassium and vitamin C, making them the top choice of doctors and nutritionists.


A range of varieties are planted, with cultivar selection determining to a large extent the ripening period and in turn the ability to reach a target market frame, for example, when European supplies are low between September and November. The main cultivars planted are rabbiteye cultivars, Northern Highbush and Southern Highbush.


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We serve four key groups across the diverse sector of fresh produce:

Fruit producers and retailers, both within South Africa and abroad. It’s a world of good produce, good people and good prices. An extensive, vast world which we navigate via committed one-on-one relationships, to offer personalised service and tailored solutions/shipments.

How can we help you?

Partner with us as we navigate the landscape together.

Danèl van Deventer

Commercial Manager

Trust between client and company is everything.”

Danél started out in the industry in 2010 and has been working her way up ever since. She began in logistics and now serves as a commercial manager, drawing from her in-depth understanding of the cost chain. Danél is passionate about figs and has been dedicated to the export of almost 70% of the South African fig offering for the past seven years.

Department: Management & Support
Market: Far East, Europe, United Kingdom, Canada, Middle East
Produce: Figs

“We are in no other business than the people business.”

Jaco is a born entrepreneur and has been trading fruit since the age of 12 when he started his first business. He has experience in all major business areas, including farming, handling, transport, logistics, IT, marketing operations, finance, management, international and domestic affairs. He is fluent in French and also has basic Spanish language skills.